The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers, by Jeffrey Towson, Jonathan Woetzel
The One Hour China Consumer Book: Five Short Stories That Explain The Brutal Fight For One Billion Consumers, By Jeffrey Towson, Jonathan Woetzel. Change your habit to put up or waste the moment to just talk with your good friends. It is done by your everyday, do not you feel burnt out? Now, we will reveal you the extra behavior that, really it's a very old practice to do that can make your life a lot more qualified. When feeling burnt out of constantly talking with your pals all free time, you can locate the book qualify The One Hour China Consumer Book: Five Short Stories That Explain The Brutal Fight For One Billion Consumers, By Jeffrey Towson, Jonathan Woetzel and then review it.
The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers, by Jeffrey Towson, Jonathan Woetzel
PDF Ebook The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers, by Jeffrey Towson, Jonathan Woetzel
Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers. In this one hour "speed read", the authors argue: 1) China is now the world’s most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth. 2) The importance of China’s rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners. The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie’s, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book: - Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for. - State-Owned Enterprises can compete and win in purely commercial industries. - Food scandals are good in the long-term for KFC and McDonalds. - Elderly Chinese are not the attractive demographic everyone thinks they are. - The NBA China doesn’t need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable. - Western China, the country’s big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner. - Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie’s and Sotheby’s. - One consumer demographic everyone should care about is China’s working moms.
The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers, by Jeffrey Towson, Jonathan Woetzel- Amazon Sales Rank: #256755 in eBooks
- Published on: 2015-03-11
- Released on: 2015-03-11
- Format: Kindle eBook
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Most helpful customer reviews
1 of 1 people found the following review helpful. would recommend this book to all business men thinking about doing ... By Federica Brocchini A quick but at the same time detailed and complete insight of the Chinese market, would recommend this book to all business men thinking about doing business in this country. Although my experience in China was limited to 4 months and was not business related (stayed in Beijing to attend a Master program), while reading I could not avoid thinking "how true!". Interesting and funny, will take you even less than 60 min to read!
1 of 1 people found the following review helpful. Excellent! By Kendall Bitonte This book did exactly what it advertised: I learned a great deal about China and Chinese consumers in (just about) an hour. Plus, the story-telling narrative style was not only engaging but it also made the information easy to remember. I found myself sharing the information shortly after finishing the read!Highly recommended to anyone with any interest in China and about 60 minutes to spare!
1 of 1 people found the following review helpful. Brilliant Follow up to the one hour China book By Vijay A must read for business leaders who wants to understand the dynamics of China market in terms of the complexities of the consumer market . Would strongly recommend reading the Appendix as well, even though it's a bit academic.Looking forward to the next book in the series.
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